One of the surest ways to accelerate your business journey is to access the support of professionals. Now, these can include employees or external contractor. Employees allow the most value to be sweated from the asset but also creates the most cost and initially the ROI is unknown. External contractor range from merely outsourcing labour to using professionals such as accountants and lawyers of which many subgroups are depending on precisely what you need. Now we know (Unless your an accountant) that I’m not going to do my finances and that if I’m thinking of buying a new company vehicle, I should ask my accountant for the most tax efficient way to do so. However, we do often feel that I can be the marketing, sales and operations director without any hesitation. Perhaps the difference is that we have clear legal/financial implications when we think about the tax of Intellectual Property, but the impact is at the very least as significant for these other areas. Coaching is a fascinating area as I’ve found over the years that once a business has seen the benefits of coaching they continue to access coaching on a regular basis.  Whereas companies who are reluctant to access coaching, usually have had either no direct coaching or coaching form a cookie cutter organisation/individual.

In my opinion, coaching delivered by Meta-Manager changes attitudes, practices, and impacts positively on businesses within a short period. Why? The reason is the same as why you would use an accountant and lawyer professionalism married to real-world qualification and experience. Many people will have more than one business and experience failure before achieving success however then best coach have not alone shared this journey but experienced it many hundreds of times with other people as they developed as a coach.  They bring with them a collective experience but just as importantly the best coaches remain open-minded and align with the current client’s vision, values, and aspiration.

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